Dian Wulandari


Library marketing plays an important role in increasing the number of visitors, increasing the utilization of facilities and library collections and improving the image of libraries and their main institution. In this era of digital natives, libraries need to apply the marketing mix strategy -as is done in corporate marketing- so that library marketing can run as a whole -not just a promotional effort- certainly by observing the characteristics of the present generation that has different needs for library from the previous generation in the collections, service facilities and library rooms. The library marketing cycle is necessary for the marketing program to have a clear plan; ensuring that library work programs run ontinuously, run as target and are clearly measured. Thus the purposes of library marketing can be achieved.


Library Marketing, Marketing Mix, Marketing Cycle

Full Text:



Halim, S., Wulandari, D., Kasih, D., Felecia, lnggrid. (2015). "Library for the Digital Natives Generation: What to do." Retrieved from Scientific Repository Petra Christian University http://repository.petra.

Kotler, P., Amrstrong, G. (1997). Dasar-dasar pemasaran jilid 1. Jakarta: Prehallindo.

Liauw, T. T. (2011). Information and learning commons Petra Library of the future. Presented at Librarian Seminar

Potter, Ned. (2012). The library marketing toolkit. London: Facet Publishing.

Putrisekar. (2014, April 11). "Remaja lebih suka lnstagram daripada Facebook." Retrieved from Marketing Portal lengkap dunia marketing­ daripada-facebook/

Rahardjo, A. (2015). Library marketing. Presented on Library Marketing Seminar at UKI Toraja, February 2015.

Stanton, W.J., (2001). Prinsip-prinsip pemasaran jilid 7. Jakarta: Erlangga.

Stuart, D. (2010). What libraries doing on twitter?. Online. Jan/Feb, 45-47.

Xia, Z. D. (2009). Marketing library services through facebook groups. Library Management,30(6/7), 469-473.



  • There are currently no refbacks.

Copyright (c) 2019 VISI PUSTAKA: Jaringan Informasi Antar Perpustakaan

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Contact person : 

WA Number

081327669994 ( Purnomo )

081223541993 ( Syifa )