PEMASARAN PERPUSTAKAAN DI ERA DIGITAL NATIVES
DOI:
https://doi.org/10.37014/visipustaka.v19i3.71Keywords:
Library Marketing, Marketing Mix, Marketing CycleAbstract
Library marketing plays an important role in increasing the number of visitors, increasing the utilization of facilities and library collections and improving the image of libraries and their main institution. In this era of digital natives, libraries need to apply the marketing mix strategy -as is done in corporate marketing- so that library marketing can run as a whole -not just a promotional effort- certainly by observing the characteristics of the present generation that has different needs for library from the previous generation in the collections, service facilities and library rooms. The library marketing cycle is necessary for the marketing program to have a clear plan; ensuring that library work programs run ontinuously, run as target and are clearly measured. Thus the purposes of library marketing can be achieved.References
Halim, S., Wulandari, D., Kasih, D., Felecia, lnggrid. (2015). "Library for the Digital Natives Generation: What to do." Retrieved from Scientific Repository Petra Christian University http://repository.petra. ac.id/171761
Kotler, P., Amrstrong, G. (1997). Dasar-dasar pemasaran jilid 1. Jakarta: Prehallindo.
Liauw, T. T. (2011). Information and learning commons Petra Library of the future. Presented at Librarian Seminar
Potter, Ned. (2012). The library marketing toolkit. London: Facet Publishing.
Putrisekar. (2014, April 11). "Remaja lebih suka lnstagram daripada Facebook." Retrieved from Marketing co.id: Portal lengkap dunia marketing http://www.marketing. co.id/remaja-lebih-suka-instagram daripada-facebook/
Rahardjo, A. (2015). Library marketing. Presented on Library Marketing Seminar at UKI Toraja, February 2015.
Stanton, W.J., (2001). Prinsip-prinsip pemasaran jilid 7. Jakarta: Erlangga.
Stuart, D. (2010). What libraries doing on twitter?. Online. Jan/Feb, 45-47.
Xia, Z. D. (2009). Marketing library services through facebook groups. Library Management,30(6/7), 469-473.
Downloads
Published
Issue
Section
License
- This statement is the author's commitment to respect copyright, both in terms of citing other people's work and the utilization of journal content. Where necessary, author may send the Manuscript Authenticity Statement and/or the Transfer Copyright Statement that "the work is the original idea of author and has never been sent to another publisher and published in other publication".
- The publication right of the journal is the journal manager property within author's knowledge, and the moral right of publication is the author property.
- The formal legal aspects of journal publication utilizing refer to the Creative Commons Attribution-ShareAlike 4.0 (CC BY-SA) license [see also open access policy].