https://ejournal.perpusnas.go.id/mp <p>Setiap artikel yang diterbitkan di jurnal ini melalui proses editorial dan <a href="https://ejournal.perpusnas.go.id/mp/management/settings/context//mp/about/editorialPolicies#peerReviewProcess">peer-review</a>. Setiap isi artikel mengandung informasi mutakhir dengan mengutamakan nilai-nilai keterbaruan, keaslian, dan kemanfaatan. Jurnal Media Pustakawan terbit tiga kali dalam setahun. Sebagai referensi penulisan, penulis dapat merujuk ke <a href="http://www.abc-clio.com/ODLIS/odlis_A.aspx">ODLIS</a> untuk menentukan subjek dan/atau kata kunci yang menjadi lingkup keilmuan jurnal ini. Bagi pembaca, penulis dan pengakses situs jurnal yang ingin mengajukan naskah ke jurnal ini, silahkan <a href="https://ejournal.perpusnas.go.id/mp/management/settings/context//mp/user/register">register</a> sebagai penulis dan kemudian mengajukan. informasi penulisan dan naskah dapat diakses melalui author guidelines. Konten informasi jurnal ini bersifat <a href="https://ejournal.perpusnas.go.id/mp/management/settings/context//mp/about/editorialPolicies#openAccessPolicy"><em>open access</em></a> di bawah lisensi <em>Creative Commons Atribusi-Berbagi Serupa </em>(<a href="https://creativecommons.org/licenses/by-sa/4.0/" target="_blank" rel="noopener">CC BY-SA</a>)</p> <p style="background-color: #fffef9; border: 1px solid #bae481; border-radius: 5px; text-align: justify; padding: 10px; font-family: sans-serif; font-size: 14px; margin-left: 10px;">Jurnal Media Pustakawan terindeks di <a href="https://scholar.google.co.id/citations?user=99Og5oUAAAAJ&amp;hl=id" target="_blank" rel="noopener">google scholar</a>, <a href="https://onesearch.id/Search/Results?filter[]=repoId:IOS10664 " target="_blank" rel="noopener">one search</a>, <a href="https://garuda.kemdikbud.go.id/journal/view/24389" target="_blank" rel="noopener">Garuda</a>, <a href="https://app.dimensions.ai/discover/publication?search_mode=content&amp;search_text=%22media%20pustakawan%22&amp;search_type=kws&amp;search_field=full_search&amp;or_facet_source_title=jour.1424503" target="_blank" rel="noopener">Dimensions</a>, dan <a href="https://sinta.kemdikbud.go.id/journals/profile/5444" target="_blank" rel="noopener">SINTA</a></p> <p><img style="width: 30%;" src="https://ejournal.perpusnas.go.id/public/journals/2/journalThumbnail_en_US.jpg" /></p> Perpustakaan Nasional en-US Media Pustakawan 2685-3396 https://ejournal.perpusnas.go.id/mp/article/view/5114 <p><em>The emergence of Society 5.0 demands that libraries innovate in their promotional strategies to adapt to digital transformation and shifting user behaviors. This study aims to identify the promotional strategies employed by libraries and the challenges encountered in their implementation. Utilizing a Systematic Literature Review (SLR) approach, this research analyzed 12 peer-reviewed articles published between 2017 and 2023, sourced from the ProQuest database. The findings reveal that libraries have adopted a variety of promotional techniques, including the use of social media, library exhibitions, promotional products (such as websites and email services), and special programs or events like user orientations and seminars. Among these, social media platforms—particularly Facebook, WhatsApp, and YouTube—are the most frequently utilized tools. However, several challenges persist, including inadequate infrastructure, the absence of institutional regulations, limited budget allocations, and insufficient technical competencies among librarians in managing digital promotion tools. This study concludes that while libraries have made considerable efforts to adapt promotional strategies in the digital era, institutional support and capacity-building initiatives for librarians are crucial to enhancing the effectiveness and sustainability of library marketing practices.</em></p> Novita Cristyne Anggraeni Laksmi Laksmi Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-sa/4.0 2025-08-31 2025-08-31 32 2 118 132 10.37014/medpus.v32i2.5114